Born in 1975
Pop Art's recipe for success
Pop Art's secret: it looks so simple when it's really not.
The recipe sounds easy enough: take an object that reflects mass consumption and turn it into a work of art, then dress it up in a variety of saturated, tangy colors.
The complexity: choosing the right object. The better chosen the object, the stronger its message. Revealing the ills of our society requires the ability to take a step back and look at the world we live in through binoculars.
Tal Nehoray has taken a good look at our Western society. It's turned upside down to the point of making us believe that happiness can be consumed in capsules. And above all, we prefer to find an immediate and easy solution outside instead of looking for it within ourselves.
And therein lies the strength of Pop Art: to criticize, yes, but in an aesthetically pleasing way. Making the object naïve, playful, almost innocent, to the point of giving it an opposite meaning... and what if, in the end, Tal simply wanted to show us that art is one of the paths to well-being?
